Uber

2014–2016

On Trip Experience

Going beyond single pickup and dropoff

Context

Uber was expanding its business beyond just single pickup ride sharing and was using its technology to experiment across many types of transportation businesses.

Objective

We needed to design and develop a flexible user experience framework that could scale to all types of pickups and deliveries so that drivers could easily switch between delivering food, people, or anything else.

Outcome

This project advanced the Uber Eats business, enabled uberPool, uberHop, and allowed drivers the ability to accept rider requests before their current trips were completed.