Fido Branding
The Fido project represented the work of six of us who dedicated 50% of our work hours to this initiative. Our primary objective was to explore the feasibility of delivering an entire snack shelf, comprising a standardized selection of SKUs, within a rapid timeframe of seven minutes or less. In this concept, customers were able to request the delivery van—along with the entire collection of goods—and select their desired snacks from that assortment.
At the beginning of the project I led a brand sprint aimed at generating ideas for the brand identity. My specific responsibility was to craft a brand identity under the name "Fido" that would effectively communicate speed, approachability, and possess visual appeal within local neighborhoods. This encompassed the complete spectrum of branding elements, including the creation of the logo, illustrations, icons, print materials, social media content, van graphics, and any other assets required to support our venture.
