Branding and Marketing

Building the Uber Identity

I joined Uber as the third designer during a time when the company was experiencing rapid growth. This allowed me to work across multiple teams including brand, marketing, product, internal tools, and growth. This logo animation became our official logo animation at the end of our brand videos.


Uber ran many different stunts and experimented with many different types of transportation across its many markets. These are just a few of the cartypes that were available in app.

I like to use design to help team moral wherever I work. While on the Commute team at Uber I created this animated team logo that we would use in our presentations and to head our team newsletters sent to the organization.